![]() ![]() “We do, we do try to make as many connections possible to brand Rey Mysterio WWE with Hispanic companies. This is also translating to brand partnerships, like Rey Mysterio’s deal with Victoria beer. Their online store saw nearly twice the traffic of Black Friday and Cyber Monday. Bad Bunny’s first appearance translated to WWE sales. This viewership is also seen in Latino buying power. Nielsen reports that Hispanics are 42 percent more likely to have streamed WWE pro wrestling compared to non-Hispanics, who are 8 percent less likely to do so. This is not to say Latinos haven’t been watching. ![]()
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